Entering new markets, introducing new products/services and targeting new consumer segments indispensably requires a thorough market study. It should include the macro & micro factors affecting managements' decision. However, the business world nowadays is notorious by its overflow of data, this makes finding and using the needed information nearly impossible. It is crucial for organizations to take informed decisions in order to optimize its resource allocations. At William Wesley, we provide our clients with the following analytical market studies in order to help them utilize their resources and efforts at the utmost level using primary and secondary data as needed.